I manage and supervise the content for all of the chapter's social media platforms. I originated the first social media tools for the chapter in 2008 and I have since overseen their development. About a year ago, I consolidated many of our social media tools and below are links to our more current and more often used social media tools. Not listed below, I manage or have managed content on Foursquare, Pinterest, YouTube, Blogger and DailyMile for the chapter.
FACEBOOK
Team In Training http://www.facebook.com/teamintraininggeorgia
35.6% growth in likes since Feb. 2013; average total weekly reach 2,945
The Leukemia & Lymphoma Society http://www.facebook.com/llsgeorgia
12.5% growth in likes since Feb. 2013; average total weekly reach 4,318 (not all organic)
Light The Night http://www.facebook.com/lightthenightgeorgia
8.1% growth in likes since Feb. 2013; average total weekly reach 7,846 (not all organic)
TWITTER
Team In Training http://www.twitter.com/tntgachapter
7.8% growth in followers since Feb. 2013
The Leukemia & Lymphoma Society http://www.twitter.com/llsgeorgia
33.9% growth in followers since Feb. 2013
INSTAGRAM
Team In Training http://instagram.com/teamintrainingga
LINKEDIN
The Leukemia & Lymphoma Society http://www.linkedin.com/groups/Leukemia-Lymphoma-Society-Georgia-Chapter-4872027
DIGITAL ADVERTISING
I also work with third party vendors to execute all digital advertising for the chapter including content targeting and search targeting via desktop banner advertising, mobile advertising, Facebook ads and other forms of digital advertising. While I don't directly manage any Google AdWords campaigns for the chapter, I do work closely with our Home Office marketing team to insure we identify appropriate keywords for national campaigns that include our market.
Here are examples of recent paid digital advertising schedules that were set up under my guidance:
PANDORA
Schedule Aug. 19th - Sep. 1st; geo-targeted to Adults 25-29 in nine different music genres
Ran Team In Training :30 audio spot with 500x500 pixel banner and 300x250 pixel banner; $2,500 budget
Obtained 682K impressions with a click-thru rate of 1.84% <--That's a very high CTR!
AD NETWORK (Vendor: AJC)
Schedule Aug. 19th - Sep 6th; geo-targeted campaign that included search targeting by keywords
Team In Training desktop and mobile web banners: 300x250 pixels, 728x90 pixels, 320x50 pixels; $2,500 budget
Obtained 255K impressions with a click thru rate of .27%
FACEBOOK
Schedule Oct. 3rd; Boosted post to friends of friends of TNT Georgia Facebook page
$250 budget
Obtained 47K impressions with a click thru rate of 2.53% <--Again, very high CTR!
