I use Exact Target, the web based email marketing application, to create and send chapter emails. I like to design email blasts with a consistent layout along with concise copy, clear call-to-action and pertinent, professional graphics. I typically achieve a 25% or better open rate.
Examples of recent email blasts:
Team In Training '14 Spring Season Recruitment
Sent 10/1/13, # of recipients: 1,383, open rate 28.34%
Team In Training "Earn Your Turkey" Atlanta Half Marathon Recruitment
Sent 9/9/13, # of recipients: 1,113, open rate 28.57%
I am responsible for the chapter's external communications and media relations. Below are examples of recent press releases I drafted:
The Leukemia & Lymphoma Society's Names Piper Medcalf as Executive Director
Appeared in Atlanta Daybook 10/8/13
Aaron's, Inc. Executives Train for Ironman 70.3 While Fundraising to Fight Blood Cancer
Appeared in Atlanta Daybook 9/27/13; photo with caption appeared in 9/20/13 issue of Atlanta Business Chronicle
The Leukemia & Lymphoma Society's North Metro Light The Night Walk is Saturday, Sep. 28th.
Appeared in Atlanta Daybook 9/25/13
